• Data Extraction and Analysis: Utilize advanced data mining techniques to extract and analyze web data, identifying trends, insights, and opportunities in user behavior and search patterns.
• SEO Strategy Development: Develop and implement SEO strategies that align with business goals, focusing on improving search engine rankings and user engagement in Spanish-speaking territories.
• Keyword Research: Conduct comprehensive keyword research and analysis in Spanish, utilizing SEO tools to identify high-value keywords and optimize content accordingly.
• Content Optimization: Work closely with content creators to ensure that all digital content is optimized for search engines, including the use of appropriate keywords, meta tags, and structured data in Spanish.
• Performance Reporting: Monitor and report on SEO performance metrics, providing actionable insights and recommendations for continuous improvement.
• Cross-functional collaboration: Collaborate with marketing, content, and tech teams to drive SEO initiatives and ensure alignment with overall business objectives.

Job Specification:

• Proven experience in data mining and SEO, with a strong understanding of search engine algorithms and ranking strategies.
• Fluency in both Spanish and English, with excellent written and verbal communication skills.
• Proficient in using SEO tools (e.g., SEMrush, Ahrefs, Google Analytics) and data analysis software.
• Ability to interpret complex data sets and translate findings into strategic actions.
• Strong analytical and problem-solving skills.
• Bachelor’s degree in Marketing, Data Science, Information Technology, or a related field.
• Experience in managing SEO for Spanish-speaking markets.
• Advanced certification in Google Analytics or SEO tools.
• Knowledge of additional languages is a plus.