Social Media Executive
@Kanak New Traders Pvt. Ltd. Shortlist Email JobJob Detail
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Job ID 35589
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Salary Status Negotiable
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Career Level Mid Level
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Experience 3 Years
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Gender Any
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Industry Cosmetic
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Qualifications Bachelors
Job Description
Key Responsibilities
Social Media Management
- Manage and maintain the social media accounts of assigned beauty and cosmetic brands.
- Develop and implement social media strategies aligned with brand objectives.
- Plan and maintain monthly/weekly content calendars.
- Schedule and publish engaging content across platforms such as Facebook, Instagram, TikTok, and other relevant channels.
- Monitor comments, messages, mentions, and audience interactions and respond professionally.
- Build and maintain an active and engaged online community.
Content Creation
- Create engaging and visually appealing content for social media, including posts, reels, stories, videos, captions, and promotional content.
- Develop creative concepts around beauty products, skincare, makeup, trends, promotions, and campaigns.
- Coordinate with photographers, videographers, graphic designers, influencers, and other relevant teams when required.
- Ensure all content reflects the brand’s identity, tone, and positioning.
- Stay updated with social media trends, viral content formats, beauty trends, and emerging platforms.
Digital Marketing & Campaigns
- Assist in planning and executing digital marketing campaigns for cosmetic and beauty brands.
- Coordinate promotional campaigns, product launches, seasonal campaigns, and special offers.
- Support paid social media advertising campaigns and coordinate with the digital marketing team/agency when required.
- Conduct basic competitor and market research to identify opportunities and emerging trends.
- Collaborate with influencers and content creators for brand promotions and campaigns.
Analytics & Reporting
- Monitor social media performance and engagement metrics.
- Track reach, engagement, followers, views, conversions, and other relevant KPIs.
- Prepare regular social media performance reports.
- Analyze campaign results and recommend improvements based on data and audience insights.
Required Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, Mass Communication, Media Studies, or a related field.
- 1–3 years of relevant experience in social media management, digital marketing, or content creation.
- Prior experience in the beauty, cosmetics, skincare, fashion, lifestyle, or FMCG industry will be highly preferred.
- Proven experience managing business social media accounts.
- Strong understanding of Facebook, Instagram, TikTok, and other social media platforms.
- Experience creating short-form video content, particularly Reels and TikTok-style videos, will be an advantage.
Required Skills & Competencies
- Strong creativity and content development skills.
- Excellent written and verbal communication skills.
- Strong understanding of social media trends and digital marketing practices.
- Good knowledge of content planning and social media analytics.
- Basic knowledge of graphic design tools such as Canva, Photoshop, or similar tools is preferred.
- Basic video editing skills using tools such as CapCut, Premiere Pro, or similar software will be an advantage.
- Strong aesthetic sense, particularly for beauty and cosmetic content.
- Good organizational and time-management skills.
- Ability to manage multiple brands and campaigns simultaneously.
- Proactive, energetic, and willing to experiment with new content ideas.
- Strong attention to detail and brand consistency.
Preferred Candidate Profile
The ideal candidate should be:
- Passionate about beauty, cosmetics, skincare, and social media trends.
- Creative and comfortable appearing in or coordinating short-form video content when required.
- Familiar with influencer marketing and beauty content creators.
- Able to identify trending sounds, formats, hashtags, and content opportunities.
- Comfortable working in a fast-paced and target-oriented environment.
- Able to work collaboratively with marketing, creative, and sales teams.
Key Performance Indicators (KPIs)
- Growth in social media followers and community engagement.
- Reach, impressions, views, and engagement rate.
- Quality and consistency of content production.
- Performance of social media campaigns.
- Brand awareness and audience interaction.
- Timely execution of content calendars and promotional campaigns.
