Senior Sales Officer

Responsibilities:

• Achieve monthly and quarterly sales targets through effective market coverage and customer engagement.

• Develop and maintain strong relationships with distributors, retailers, and key accounts.

• Supervise and guide sales representatives to ensure efficient execution of sales strategies.

• Identify new market opportunities and expand product reach within assigned territories.

• Monitor competitor activities, pricing, and market trends to provide insights for strategic decisions.

• Ensure timely collection of payments and adherence to company credit policies.

• Prepare regular sales reports and forecasts for management review.

• Plan and execute promotional activities to boost product visibility and brand awareness.

• Ensure proper product placement, display, and merchandising in retail outlets.

• Coordinate with marketing, logistics, and supply chain teams to ensure smooth operations.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or a related field (Master’s preferred).

• Minimum 3–5 years of experience in sales within the FMCG sector.

• Strong understanding of retail and distribution networks.

• Excellent communication, negotiation, and interpersonal skills.

• Proven track record of achieving or exceeding sales targets.

• Proficiency in MS Office and familiarity with sales reporting tools.

• Ability to lead and motivate a small sales team.

• Willingness to travel frequently within assigned regions.

• Strong analytical and problem-solving skills.