Sales and Marketing Officer

About the Role

The company is seeking an experienced and confident Sales and Marketing Officer to build strong relationships with schools and promote the value of outdoor and experiential education.

The role requires someone who can communicate directly with school directors, principals, coordinators, and other education leaders, understand their requirements, present programmes effectively, and convert institutional interest into confirmed student trips.

This is a field-oriented role involving regular school visits, relationship management, follow-ups, presentations, and coordination with the company’s internal team.

Key Responsibilities

• Lead meetings and presentations with school directors, principals, coordinators, and senior education leaders.
• Communicate the educational value, safety standards, learning outcomes, and unique experiences offered through the company’s programmes.
• Identify and approach potential partner schools in the Kathmandu Valley and other assigned regions.
• Generate leads and convert enquiries and meetings into confirmed outdoor education trips.
• Build and maintain long-term professional relationships with school leaders and institutional partners.
• Conduct regular follow-ups with schools regarding proposed trips, dates, grades, group sizes, and programme requirements.
• Prepare proposals, presentations, itineraries, quotations, and other sales materials in coordination with the management team.
• Maintain accurate records of school visits, leads, meetings, follow-ups, confirmed trips, and expected revenue.
• Achieve monthly and seasonal sales targets.
• Represent the company professionally at school meetings, educational events, workshops, and promotional programmes.
• Coordinate with the operations team to ensure that commitments made to schools are realistic and properly communicated.
• Collect feedback and market information regarding school preferences, competing programmes, pricing, trip duration, and emerging outdoor education needs.
• Support marketing campaigns, promotional activities, institutional events, and partnership initiatives when required.

Required Qualifications and Skills

• Bachelor’s degree in Management, Marketing, Hospitality, Tourism, or any other relevant field.
• Prior experience in institutional sales, school relations, education marketing, travel, or a related service-based sector.
• Excellent spoken English and strong professional communication skills in both English and Nepali.
• Confidence in communicating with school directors, principals, coordinators, and senior institutional leaders.
• Strong presentation, negotiation, relationship-building, and follow-up skills.
• Ability to work independently, plan school visits, and manage multiple leads.
• Target-oriented, organised, persuasive, and professionally presentable.
• Good working knowledge of Microsoft Office, Google Workspace, email communication, and basic reporting tools.
• A valid two-wheeler driving license is mandatory.

Performance Expectations

The Sales and Marketing Lead will be evaluated primarily on:

• Number and quality of school meetings conducted
• New school partnerships developed
• Trips confirmed
• Long-term relationships maintained with partner schools

Job Type

Full-time, field-based position with regular travel for school meetings and institutional visits.