Digital Marketing Officer

Key Responsibilities

• Manage and grow the company’s presence across TikTok, Instagram, and Facebook
• Create engaging digital content, captions, reels, and short-form videos aligned with brand identity
• Plan and execute social media campaigns and content calendars
• Monitor engagement metrics and optimize content performance
• Coordinate with the creative team for behind-the-scenes content, campaign highlights, and promotional materials
• Stay updated with social media trends, viral formats, and platform analytics

Required Qualifications & Experience

• Bachelor’s Degree preferred (Marketing, Media, Business, or related field)
• Minimum 1 year of experience in digital marketing and social media management
• Good knowledge and practical know-how of creative content creation
• Strong understanding of TikTok, Instagram, and Facebook marketing
• Ability to create engaging short-form video content and write compelling captions
• Ability to present oneself on video content representing organizational services
• Basic knowledge of social media analytics and engagement strategies