• Manage full-funnel digital demand-generation and awareness campaigns/activities across various channels, including but not limited to paid social (Twitter, LinkedIn, Facebook), SEM (Google AdWords),email, and display advertising
• Execute a strategy to boost our social media channels’ audience ( Tiktok, Instagram, Facebook,Twitter, Youtube, LinkedIn)
• Day-to-day management of Google Ads Primarily, expansion into others
• Explore new digital channels such as affiliate programs, and outreach influencers
• Oversee the editorial calendar and publish content to the relevant channels
• Follow and promote a test-and-learn culture to constantly find new opportunities for growth and optimization
• Develop clear and detailed reports to communicate campaign performance
• Insightful about user acquisition and retention
• Proactively provide insights and recommendations to optimize and improve digital results and implement new test tactics and strategies.

Job Specifications:

• Maintain regular contact with advertisers and agencies.
• Understand customer needs and requirements.
• Negotiate with customers/agencies and close a deal successfully.
• Assist the team in the development of the overall digital marketing strategy.
• Implement digital marketing activities across a broad range of digital marketing channels
• Correspond to the company’s owned media including websites, mobile apps, and email
• Manage the creation of relevant and engaging digital content for publishing on various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Track to app, web ranking.
• Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journeys to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans