Chief Executive Officer

1. Key Responsibilities

1.1 Strategic Leadership and Business Development

• Develop and execute the company’s strategic vision, business plans, and growth initiatives aligned with Brij Himalayan Spring Pvt. Ltd.’s objectives and Nepal’s FMCG/beverage market dynamics.
• Define long-term strategic direction across production, sales, distribution, and market expansion to establish Purna Water as Nepal’s leading premium spring water brand.
• Identify and pursue business diversification opportunities, including new product categories (packaged water variants, sizes, formats), geographic expansion, and channel.
• Drive innovation in product development, packaging solutions, sustainability initiatives, and customer experience differentiation.
• Establish strategic partnerships with distributors, retail chains, institutional clients, and industry stakeholders to enhance market presence and competitive positioning..

1.2 Financial Management and Profitability

• Own overall P&L accountability, ensuring achievement of revenue targets, profitability objectives, and return on investment benchmarks set by the Board.
• Prepare and be accountable for annual budget approval, capital expenditure plans, and financial forecasts; monitor performance against financial KPIs.
• Drive cost optimization initiatives across operations, supply chain, logistics, and overhead expenses to achieve sustainable margins while maintaining quality standards.
• Oversee working capital management, cash flow optimization, credit policies, and collection efficiency.
• Ensure financial discipline, robust internal controls, and compliance with Nepal Financial Reporting Standards (NFRS), tax regulations, and company financial policies.

1.3 Operational Excellence and Performance Management

• Provide executive oversight for end-to-end operations, including factory production, quality assurance, supply chain, logistics, distribution, and business support functions.
• Monitor operational KPIs (production output, uptime, quality metrics, HSE performance, logistics efficiency, inventory management) through respective functional heads.
• Drive a continuous improvement culture through lean manufacturing, process optimization, waste reduction, and automation initiatives across factory and corporate operations.
• Ensure seamless coordination between sales demand planning and production capacity planning for optimal inventory and fulfillment.
• Champion digital transformation initiatives, including ERP/ODOO implementation, MIS dashboards, AI-enabled logistics, data analytics, and real-time operational visibility.
• Establish performance management systems, KPI frameworks, and accountability mechanisms across all departments and leadership levels.

1.4 Sales, Marketing, and Brand Building

• Set national revenue targets and growth objectives for all sales channels (general trade, modern trade, HoReCa, institutional, jar/bulk, digital/e-commerce).
• Oversee brand positioning, marketing strategy, and communication campaigns to build Purna Water’s equity as Nepal’s trusted premium spring water brand.
• Drive customer acquisition, retention, and loyalty programs across B2B and B2C segments; ensure superior customer experience and service delivery.
• Approve pricing strategies, trade promotion budgets, and distribution expansion plans to maximize market penetration and revenue generation.
• Monitor competitive landscape, market trends, and consumer insights; adapt business strategies to maintain competitive advantage.
• Collaborate with Corporate Affairs for brand awareness initiatives, sponsorships, CSR programs, and public relations activities.

1.5 Regulatory Compliance, Risk Management, and Good Governance

• Ensure full compliance with all applicable laws, regulations, and standards, including Nepal food safety laws, DFTQC guidelines, ISO/HACCP certifications, environmental regulations, labor laws, and tax obligations.
• Maintain excellent relationships with regulatory authorities, including (but not limited to) the Department of Food Technology and Quality Control, pollution control boards, municipal agencies, labor offices, and industry associations.
• Establish a comprehensive enterprise risk management framework covering operational risks, financial risks, reputational risks, compliance risks, and strategic risks.
• Oversee incident reporting protocols, root cause analysis, and corrective action implementation across quality, safety, environmental, and operational domains.
• Uphold Brij Himalayan Spring Pvt. Ltd.’s governance standards, ethical practices, transparency, and accountability in all business decisions and stakeholder interactions.
• Lead internal and external audit processes; ensure timely implementation of audit recommendations and continuous strengthening of the control environment.

1.6 Stakeholder Engagement and External Relations

• Serve as the primary representative of Brij Himalayan Spring Pvt. Ltd. to the Board of Directors, investors, and external stakeholders.
• Present quarterly business reviews, annual strategic plans, and periodic performance reports to the Board with clear recommendations on growth initiatives and investments.
• Build and maintain strategic relationships with key customers, suppliers, distributors, banking partners, and industry associations.
• Lead engagement with government authorities, local bodies, community stakeholders, and civil society organizations for permits, compliance, CSR initiatives, and reputation management.
• Represent the company in industry forums, business associations, trade events, and media interactions to enhance corporate visibility and thought leadership.
• Manage crisis communication and public relations in consultation with designated officials.

1.7 Organizational Leadership, Talent Management, and Culture Development

• Build, lead, and develop a high-performing senior leadership team and functional heads.
• Establish clear accountability, decision rights, and performance expectations for direct reports through objective-setting, performance reviews, and coaching aligned with company HR processes.
• Foster a culture of excellence, innovation, collaboration, integrity, customer-centricity, and continuous learning across the organization.
• Oversee organizational development, succession planning, talent acquisition, and leadership pipeline development through HR and Organization Development function.
• Champion employee engagement, diversity and inclusion, health and safety, and progressive workplace practices.
• Ensure adequate staffing, capability building, training programs, and career development opportunities to support business growth and retention.

1.8 Technology, Innovation, and Digital Transformation

• Drive a digital-first mindset and technology adoption across operations, sales, finance, and customer engagement platforms.
• Approve technology investments, including ERP systems, automation solutions, digital logistics platforms, CRM tools, and data analytics infrastructure.
• Approve technology investments, including ERP systems, automation solutions, digital logistics platforms, CRM tools, and data analytics infrastructure.
• Leverage data analytics and business intelligence for informed decision-making, predictive insights, and operational optimization.
• Explore emerging technologies for competitive advantage in production efficiency, supply chain visibility, and customer experience.

1.9 Corporate Social Responsibility and Sustainability

• Lead corporate social responsibility initiatives aligned with community needs, environmental sustainability, and responsible business practices.
• Champion environmental stewardship through water conservation, waste management, energy efficiency, and carbon footprint reduction initiatives.
• Support local community development programs, educational initiatives, and social welfare projects in consultation with Corporate Affairs.
• Ensure ethical sourcing, fair labor practices, and responsible supply chain management throughout the value chain.
• Position Purna Water as a purpose-driven organization contributing positively to society and environment beyond business objectives.